A day in the life of a Founding Member

What it feels like to be a Sfeer Founding Member

Some moments belong to the first few. The Founders were among the earliest to feel what loyalty becomes when it evolves to be personal, generous, and connected.

Recently, they stepped inside a world reserved only for those who joined at the beginning and witnessed the WTA Finals live in Riyadh. They felt the energy, the emotion, and the passion of world-class sport, not from afar, but from within. This is loyalty in motion. This is Sfeer.

The first moments

Welcome before the world arrives

They entered a space designed for those who believed early. Warm welcomes, priority access, and an atmosphere charged with anticipation. From the first moment, every detail reminded them they were part of something rare. They did not wait to be invited. They belonged from the start.

Inside the experience

Up close with champions

While thousands around the world watched the WTA Finals on screens, the Founders felt it live in the heart of Riyadh. The roar, the precision, and the emotion. They witnessed history being written, surrounded by the energy of the moment. This was a proud moment that was beyond a seat in the crowd; It was a front-row feeling shaped for those who step forward first.

The hospitality

Hosted, welcomed, and celebrated

From curated hospitality to meaningful connections, every touchpoint was designed to elevate the experience. Not just attendance, but belonging. Founding Members met fellow visionaries, shared stories, celebrated together and felt the start of a circle moving forward with purpose.

What it means to be a Founding Member

They experienced it first.

Momentum begins with the first believers. The Founders experienced the WTA Finals as part of Riyadh Air’s earliest circle, a community shaping tomorrow through curiosity, ambition, and shared energy. They truly lived the beginning of a new loyalty movement. Now it is your turn