A journey shaped by the first to believe

They imagine what others have yet to see. You are part of a defining chapter in our story, and this is where you get closer to the minds, decisions and sparks that inspired Sfeer and continue to guide it forward. You will always be one of The Founders, the group that marked the start and set the tone for what is ahead. Here is where you relive the moments that started it all, the brand, the people, the design, the journeys and the partnerships shaping what comes next.

Tony Douglas, CEO of Riyadh Air, shares the vision behind Sfeer and what it means for our guests. Designed to make every journey more rewarding, Sfeer brings together the benefits that matter most, from Best Offer Guaranteed to complimentary onboard Wi-Fi and inflight entertainment. As a Sfeer Member you can look forward to more rewards and experiences with partners including Hilton, Uber and muvi Cinemas, with many more to come. We are proud to have you with us from the very beginning.

BEHIND THE BRAND

A story build to move

Sfeer began with a simple idea: journeys are better when they're shared. Built as a space for connection and movement, Sfeer brings people together through experiences that extend far beyond the flight. The word Sfeer holds two worlds. In Arabic, it reflects the spirit of a Safeer - an ambassador who is generous, welcoming, and deeply rooted in culture. In English, it echoes a sphere: a living space of connection, movement, and shared energy. That idea shapes everything. One bubble connects to another. Each dot represents a person. Together, they form a living circle, a community where journeys intersect, and experiences are shared.

You are one of The Founders

You were here from the start

You joined us at the beginning, and that puts you ahead. As a Founding Member, you get the first look, the first opportunities and a voice in the early chapters. Your badge, your number, your place in the story. Here is what your membership recognizes:

The Founders badge

Your digital mark, recognizing your place among the first and permanently tied to Sfeer’s earliest chapter.

Unique membership number

Your number, reserved only for Founding Members and signaling your early place in the journey.

Exclusive partner privileges

Early access to curated experiences and rewards from Sfeer’s first partners.

founding partners

Partnerships built for pioneers

Our first partners joined before the world saw what was coming, and what they built is yours. Explore the benefits and experiences created for Founding Members, designed to reward early belief and enrich the moments you live day to day.

Hilton

For a welcome that stays with you

Uber

Your world moves faster with Uber and Sfeer

muvi Cinemas

A partnership made for movie lovers

Events

A closer look at the ideas shaping Sfeer from the inside. You get access to events and exclusive moments as the brand takes shape, with invitations to select experiences that bring you together with the people building it.

BEHIND THE BRAND

What’s ahead

Stay close, there is more to come. Over the coming months, your world of rewards keeps expanding, from exclusive events and curated partner benefits to new ways of earning and sharing Sfeer Points. Each update brings more to connect with, explore and enjoy.