The sound of a new era

Riyadh Air’s Brand Sonic

Immerse yourself in the Riyadh Air experience by listening to our Brand Sonic, the musical piece that defines our story and draws the path of our journey.

World-class talents

In collaboration with The Saudi Commission of Music and The Saudi National Orchestra, 13 musicians joined world-class talents of 12 nationalities to create a musical piece that is true to the Saudi heart and represents Riyadh Air's ambitious journey.

Abbey Road Studios

Abbey Road Studios, the 94-year-old iconic musical hub, was chosen to be the place of birth for our Brand Sonic. Where international and world-class talents gathered to compose and record Riyadh Air's Brand Sonic, infusing its values within every scale and note.

Please use headphones for optimum experience

Play to experience the full length of our Brand Sonic

Sfeer

Where your journey begins

Sfeer, powered by Riyadh Air, brings every journey to life with curated rewards, community experiences, and exclusive access to early flight bookings, competitions and more.

Echoing through Riyadh

We brought our Brand Sonic to life in four distinct locations across Riyadh, each chosen to reflect the city’s authentic spirit, its heritage, its natural beauty, and its drive for innovation. From the timeless echoes of tradition to the vibrant pulse of modern Riyadh, every setting offered a unique soundscape, capturing the essence of Saudi hospitality and ambition.

Drums at KAFD

Our rhythm echoed the sound of the future between Riyadh’s skyscrapers.

Nay at KAFD

A traditional instrument played our melody, overlooking Riyadh.

Violin from atop

On Riyadh’s edge, a classical voice played tomorrow’s tune.

Oud in the alleys

Where stories began, the traditional oud played what’s next.

The Riyadh Air experience

Preparing to welcome you onboard with distinctive preparations and remarkable collaborations.

Fleet

Fashion

Cabin

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