"Riyadh Air will be a digitally native airline, driven by a pioneering spirit with an obsessive focus on attention to detail and innovation at its heart. We aim to permanently transcend our guests' perceptions and experiences of flying in the modern world. The new airline comes at a pivotal moment for Saudi Arabia, as it realizes the ambitious goals of Vision 2030. We are privileged to play an active role in showcasing Saudi Arabia’s rich cultural heritage and stunning natural attractions to tourists from around the world."