• Winners to experience a once-in-a-lifetime opportunity, winning roundtrip, six Business Class tickets and six Premium Economy tickets
• With endless possibilities, a family trip for 12 to Malaga, a getaway every two months with a loved one or work from a different city every month for a year, the choice is yours
• One Sfeer Member in each participating market will win a Golden Ticket, unlocking opportunities for travel to over 30 destinations as the airline grows its network
• The first phase of the Golden Ticket competition launches in Saudi Arabia and the UK, with additional participating international markets set to join in the coming weeks

RIYADH, SAUDI ARABIA, October 5, 2026 – Tapping into the rise of the modern global nomad, Riyadh Air, Saudi Arabia’s new digitally native global airline, has announced that Sfeer Members across the Kingdom of Saudi Arabia and the UK (with additional key international markets soon to be announced) could win a unique Golden Ticket, unlocking a year of seamless travel to see the world as they work or play, alongside exclusive first-look access to its premium guest experience.

One Sfeer Member in each participating market will receive 12 individual roundtrip tickets: six Business Class tickets and six Premium Economy tickets to use across the rapidly expanding Riyadh Air network. With endless possibilities; a family trip for 12 from Riyadh to Malaga, a getaway to Bangkok every two months with a loved one or work from a different city every month for a year, the choice is yours.

Kim Hardaker, VP of Loyalty and Sustainability at Riyadh Air, said: “The Golden Ticket gives Sfeer Members the chance to enjoy a year of seamless travel and experience Riyadh Air’s Business Class and Premium Economy cabins. Reflecting Sfeer’s spirit of community and sharing, this once-in-a-lifetime opportunity invites winners to discover new experiences and explore the world through our expanding network.”

Beyond offering the freedom to work or unwind from anywhere in the world, the Golden Ticket positions winners as front-row testers of Riyadh Air’s premium cabins. Selected members will gain exclusive first-look access to review Riyadh Air’s new fleet, expanding international routes, digital innovations, and elevated guest experience before the rest of the world.

Launched less than one year ago and with its one millionth member just announced, Sfeer has been continually delivering new benefits to Members. From Sfeer points that don’t expire, partner perks, Level Points, Riyadh Air’s best offer guaranteed, members only onboard wifi, Sfeer Priority assist and so much to come this year and beyond.

Enrollment in Sfeer, Riyadh Air’s lifestyle membership, is required for a chance to win. All existing Sfeer Members will be automatically entered into the Golden Ticket draw, which will take place in October 2026. Prize tickets will be available for redemption until October 2027. Travel is valid on Riyadh Air operated flights that are commercially available. Terms and Conditions can be found on RiyadhAir.com.

Guests can unlock exclusive benefits by joining Sfeer, Riyadh Air’s loyalty program. The name derives from the Arabic word for Ambassador and the English word sphere, reflecting the generous spirit of Saudi Arabia while building a global community of travelers. Members receive a ‘Best Offer Guarantee,’ no points expiry, complimentary onboard Wi-Fi and other benefits.

Riyadh Air Launches Sfeer Golden Ticket Competition, Unlocking Global Travel With 12 Premium Tickets Across Its Network