Dynamic, digitally-immersive lifestyle loyalty ecosystem Sfeer - powered by Riyadh Air - and Uber Technologies, Inc. (NYSE: UBER), have today announced that Founding Members of the airline’s groundbreaking loyalty program, Sfeer, powered by Riyadh Air, will receive six months of complimentary Uber One membership, unlocking savings and premium benefits on the Uber app for members across the Kingdom.

This initiative builds on the partnership signed earlier this year between Riyadh Air and Uber and aims to deliver an industry leading and convenient end-to-end travel experience for travelers in the Kingdom and around the world.

Through Uber One, Sfeer Founding Members will gain access to 10% cashback on eligible rides, top rated drivers and priority support, extending the Riyadh Air guest experience far beyond the skies and into seamless everyday mobility. With new and exciting benefits being added regularly to Sfeer, the lifestyle program is fast becoming a ‘must have’ for travelers who can take advantage of the relationship between great brands such as Uber and Riyadh Air.

Kim Hardaker, Vice President of Loyalty and Sustainability at Riyadh Air, said: "By bringing the Uber One benefit to Sfeer Founding Members, we are extending premium service beyond the skies, delivering comfort, reliability, and refined priority on the ground as much as in the air. Sfeer is committed to enhancing member benefits with world-class partners such as Uber to make the program essential throughout the Kingdom of Saudi Arabia and beyond."

As Sfeer rolls out, it is rapidly shaping into a digitally immersive, community-driven ecosystem where generosity and shared experiences lie at the core. Sfeer members will enjoy community-sharing features and upcoming gamified experiences designed to enrich their journey. Founding Members will have access to unique advantages, including priority booking on future flights, exclusive event access, and partner offers.

Ahmed Arab, Head of Business Development, Middle East and Africa at Uber, said: "Our partnership with Riyadh Air aims to enhance the traveler experience, and this milestone is part of delivering on that vision. By offering Sfeer members access to Uber One membership, we’re bringing a seamless journey that extends beyond the flight. Uber One is designed to help members navigate everyday life, providing savings and an elevated experience, and this collaboration means Riyadh Air travelers can enjoy these benefits throughout their journeys. This is end-to-end travel reimagined; effortless, connected, and built entirely around the traveler."

The introduction of this benefit aligns with Riyadh Air’s commitment to creating an interconnected travel and lifestyle ecosystem for Sfeer Members with experiences that enhance their journey in the air and on the ground.

With Riyadh Air set to connect Saudi Arabia to more than 100 destinations by 2030, this collaboration with Uber represents another step in the airline’s strategy to merge technology, hospitality, and convenience for a truly world-class travel experience.

Riyadh Air’s Loyalty Program Sfeer Expands Uber Partnership, to bring members Premier Uber One Benefits