About us

Launching in 2025, Riyadh Air is Saudi Arabia’s new world-class national carrier. Created with an authentically native, bold and modern vision with digital innovation at its core, it is set to welcome a new era of travel. Wholly owned by the PIF, it is aligned with Saudi Vision 2030 in shaping the future of aviation and enhancing connectivity to and from the Kingdom. Riyadh Air blends advanced technology with warm Saudi hospitality, setting new standards for seamless, guest-centric travel. Every touchpoint is thoughtfully designed, from intuitive digital experiences to attentive service onboard, ensuring the guests feel valued at every stage of their journey.

Our purpose

At Riyadh Air, we're driven by three core commitments: delivering premium travel experiences that inspire and connect every guest, building an inclusive community united by a passion for discovery, and operating responsibly with industry-leading environmental and social governance practices..

Strategic excellence areas

Being a new airline gives us the unique opportunity to build from the ground up, incorporating cutting-edge technology, world-class service, and sustainable practices to create truly exceptional travel experiences.

Digitally native

Effortless digital touchpoints create a smooth, intuitive journey for every guest, every step of the way.

Excellence in every detail

Meticulous service meets authentic Saudi hospitality, ensuring every journey is unforgettable.

Leading sustainability standards

We champion sustainability and safety, setting new standards for responsible aviation.

Sfeer

Where your journey begins

Sfeer, powered by Riyadh Air, brings every journey to life with curated rewards, community experiences, and exclusive access to early flight bookings, competitions and more.

Our values

We strive to create an airline that elevates the experience of flying in the modern world, with an intense focus on the digital-first details that create a new F.R.E.S.H. perception of travel for each of our guests.

Forward-thinking

Shaping travel’s future through bold innovation.

Reliable

Precision and care, for your peace of mind.

Empowering

We empower our team to own, solve, and excel.

Standards-driven

We set the bar high and consistently exceed it.

Hospitable

Hafawa inspires our warm, genuine hospitality.

The future of travel

Discover a new era of travel, where digital innovation meets genuine care. As a digitally native airline, we’re reimagining every step of your journey, seamlessly blending intuitive technology with thoughtful, human touches. From effortless booking to personalized inflight amenities, we’re setting a bold new standard for the future of travel.

Uncover our story

Riyadh Air began with a bold vision to connect the world to the heart of Saudi Arabia, blending genuine care with a spirit of discovery. Our journey is just beginning, guided by a passion for exceptional experiences that inspire travel and a deep love for Riyadh.